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This is ‘colour of the year 2018’ according to Pantone

It's official, Ultra Violet is going to be this years colour of choice according to The Pantone Color Institute, a consulting service that forecasts global color trends.

Each year the institute predicts and names a 'Colour of the Year', previous years have included colours such as: Greenery (2017), Rose Quartz (2016) and Marsala (2015).

Announcing this years choice, the Pantone Institute remarked "Inventive and imaginative, Ultra Violet lights the way to what is yet to come."

"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."

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Sarah Norris
Sarah Norris
Visual Merchandiser, Glasswells

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